Traffic Content Lesson #6 - 3 Reasons Why You Should Pack an Emotional Punch

When you're writing content online, you can write it in such a
way that it sounds very factual and impersonal. Or, you can
write in a way that really packs an emotional punch. 

By and large, most small publishers will do better with the
latter approach. Of course, if you're starting a website like
Wikipedia or WebMD you'll probably want to take on a
professional tone. However, if you're a smaller website looking
to gain traction, you'll want to aim to engage your reader's
emotions. Why?


1. It Makes People Remember You

People browse dozens if not hundreds of websites every day. Most
websites fail to draw their readers in emotionally.

How many website do you visit each day that gets you to laugh,
gets you to feel touched or gets you to get angry about
something? How often do you feel like a website is talking
directly to you and your problems and that they understand where
you're coming from?

These kinds of websites stand out. There's a reason why YouTube
videos of shocking clips, funny clips or touching clips tend to
get passed around a lot. They make people feel something, and
that's memorable.


2. It Gets You More Links

Content that evokes a lot of emotion tends to get linked to a
lot more. Naturally, people are a lot more likely to want to
share or endorse something that really got them riled up.

It gets more shares on Facebook and gets more retweets. In other
words, it has a higher chance of getting passed around
immediately, but also has much stronger long-term potential.


3. Develop a Stronger Reader Relationship

Finally, emotional content will help you build a much stronger
bond with your readers.

People reading your content will feel like they can relate with
you, as opposed to feeling that you're just an objective website
on the internet.

This translates to people coming back more often, to a more
lively community around your blog or business and finally to
more loyal buyers and customers.

As an added benefit, people will also want to partner with you
more. If they can tell you're really passionate about something
or that you have a way of being able to move an audience,
they're likely to want to invite you to speak at their events,
do teleseminars for their audience and in general open up their
customer base to you.

There are many benefits to creating content with an emotional
punch rather than just factual information. Adding a dose of
personality is great for just about any small to medium sized
business. Unless you're trying to build an encyclopedia-type
site, try to make your website as emotionally engaging as
possible.


To Your Success,
YOUR NAME

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